Valentine’s Day traditions around the world: a student’s guide to love and friendship

Written by Tabitha and reviewed by our team. Tabitha is a Kortext student ambassador at the University of Exeter.

Valentine’s Day is a big deal for some and just another day for others, but did you know different countries celebrate it in unique ways? While some stick to chocolates and roses, others have cool traditions that go way beyond romance.

Whether you’re all about romance, celebrating with your friends, or just treating yourself, here are some global traditions that might inspire your own February 14th plans!

Japan & South Korea: a two-part chocolate exchange

In Japan, Valentine’s Day flips the script – it’s women who give chocolates to men. But there’s more to it:

Giri choco = ‘obligatory chocolates’ for friends, co-workers, or bosses.

Honmei choco = romantic chocolates for someone special.

Then, one month later on March 14th, Japan and South Korea celebrate White Day, where men return the favour with chocolates, gifts and flowers.

Wales: wooden love spoons instead of chocolates

Forget chocolates, Welsh couples exchange hand-carved wooden love spoons (llwy garu) on January 25th for Dydd Santes Dwynwen, the Welsh version of Valentine’s Day.

These spoons are decorated with symbols like keys (‘you have my heart’) and knots (everlasting love). Perfect for spoon lovers.

Brazil: Lovers’ Day in June

In Brazil, they skip the February 14th hype and instead celebrate Dia dos Namorados on June 12th in honour of Saint Anthony, the patron saint of matchmaking. It’s a mix of romance, family parties and street festivals.

Singles even participate in traditions where they pray for love (fingers crossed it works!).

Denmark & Norway: secret love notes and snowdrops

Valentine’s Day in Denmark and Norway comes with a fun twist, people exchange anonymous love letters called gaekkebrev, signing them with dots instead of their names. If the recipient guesses correctly, they win an Easter egg later in the year!

Instead of roses, Danes also give snowdrop flowers – a cute, minimalist alternative.

The Philippines: say ‘I do’ in a mass wedding

Valentine’s Day in the Philippines is a huge deal, with thousands of couples getting married in mass wedding ceremonies sponsored by the government.

It’s a beautiful way to make marriage more accessible while celebrating love in a big way. Public proposals, parades and festive celebrations also make February 14th extra special there!

South Africa: wearing your crush’s name

In South Africa, people take ‘wearing your heart on your sleeve’ literally. Inspired by an ancient Roman festival, many pin the name of their crush or partner to their sleeve for the day. Want to make a bold move on your campus crush? This tradition might be for you!

Finland & Estonia: celebrating friendships instead

Not into the romance hype? Finland and Estonia celebrate Friend’s Day (Ystävänpäivä/Sõbrapäev) instead!

It’s all about showing love for your friends, classmates and family members, proving that Valentine’s Day doesn’t have to be just for couples.

How to celebrate Valentine’s Day – your way!

These traditions show that Valentine’s Day is about more than just romance – it’s a celebration of all kinds of love. Here are some fun ways to make the day special, no matter your relationship status:

Write a handwritten note to a friend, partner, or family member (like Denmark’s secret love letters).

Host a Galentine’s Day get together (shoutout to Finland’s Friend’s Day!).

Make a DIY gift, like a friendship bracelet or a personalised playlist (inspired by Wales’ love spoons).

Spread kindness with a small surprise, maybe buy a friend their favourite snack or send an appreciation message (like Brazil’s community-focused celebrations).