{"id":25995171,"date":"2026-04-30T12:14:46","date_gmt":"2026-04-30T11:14:46","guid":{"rendered":"https:\/\/kortext.com\/us\/?p=25995171"},"modified":"2026-04-30T12:14:50","modified_gmt":"2026-04-30T11:14:50","slug":"from-fusion-to-iq","status":"publish","type":"post","link":"https:\/\/kortext.com\/us\/blog\/interviews\/from-fusion-to-iq\/","title":{"rendered":"From fusion to IQ"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3>Andrew Bates, Chief Product Officer at Kortext, unpicks the launch of fusion a year ago and describes how this has paved the way for Kortext IQ.<\/h3>\n<h2><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<h3>Kortext fusion\u00a0a year on &#8211; has it delivered?<\/h3>\n<p><span data-contrast=\"auto\">Over the past year, the vision of fusion as a single strategic platform has really started to take shape in practice. Institutions have responded positively &#8211; especially to our ability to aggregate data from multiple siloed systems, accelerating the progression\u00a0of their\u00a0data roadmaps.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">They\u2019re\u00a0seeing clear value in both the cost savings and the speed at which we can surface meaningful insights &#8211; particularly around student engagement &#8211; with fusion proving its ability to scale IT capacity and deliver actionable intelligence for institutional leaders.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At the same time, fusion has become the foundation for Kortext IQ, enabling AI\u2011powered experiences by\u00a0unifying structured and unstructured data.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Overall, the market is recognising the strategic direction and the value of Kortext fusion as the core data platform.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>Has fusion impacted opinions\u00a0on the buy vs build debate since its release?<\/h3>\n<p><span data-contrast=\"auto\">Institutions increasingly see fusion as a strong and welcome alternative in the buy vs. build debate.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The combination of\u00a0Kortext\u2019s\u00a0partnership model, our collaboration with Microsoft and the clarity of the fusion roadmap gives them confidence that\u00a0they\u2019re\u00a0adopting a well\u2011defined, future\u2011proof approach rather than building everything themselves.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What\u2019s resonating most is that fusion\u00a0isn\u2019t\u00a0just technology\u00a0&#8211;\u00a0it brings sector\u2011wide best practice with it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Accelerating robust data strategies is central to enabling digital transformation across institutions. By sharing best practice and real-world experience gained from working with a diverse range of universities, we empower\u00a0institutions\u00a0to progress rapidly and with confidence.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At every step, our approach supports the implementation of strong data governance and ensures compliance with the unique policies and standards set by each institution. This not only strengthens privacy and security protocols but also helps institutions align their digital ambitions with sector-wide expectations and regulatory requirements.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Kortext prioritises 3 pillars: content,\u00a0data\u00a0and AI &#8211; where does IQ fit in?<\/h3>\n<p><span data-contrast=\"auto\">Kortext fusion provides the content, data, and institutional context that fuel\u00a0Kortext IQ\u2019s\u00a0meaningful AI experiences. Kortext fusion holds\u00a0the data for\u00a0academically\u2011vetted\u00a0resources, learning materials and academic context &#8211;\u00a0forming the ring-fence that\u00a0allows\u00a0IQ\u00a0to deliver personalised, pedagogically aligned learning journeys.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Kortext IQ builds on the same philosophy as fusion: accelerating digital transformation by helping institutions adopt advanced technologies quickly, at scale and with the right governance.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It enables fast onboarding for students and academics, while giving technology teams full control,\u00a0visibility\u00a0and assurance that AI use is happening within the institution\u2019s approved environment &#8211; not through unmanaged external tools.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By integrating\u00a0Kortext IQ\u00a0into the core learning ecosystem, institutions ensure students develop essential AI skills that\u00a0are\u00a0required\u00a0in\u00a0today\u2019s workplace\u00a0so students can confidently apply them in future roles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>How are safety rails embedded into Kortext IQ that prioritise high quality academic outputs?<\/h3>\n<p><span data-contrast=\"auto\">Kortext IQ is built with strong safeguards and education\u2011specific design principles. The system uses LLMs in a way\u00a0that\u2019s\u00a0tailored to different university personas, ensuring the chat experience supports learning rather than enabling shortcuts.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When students ask questions, IQ can provide general context, but always anchors detailed answers in the institution\u2019s approved, adopted learning resources tied to the student\u2019s\u00a0course.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The platform\u00a0makes\u00a0it easy for institutions to connect\u00a0additional\u00a0data sources and curate what the AI can reference. Both technology teams and module leads can define how the AI behaves, what it should or\u00a0shouldn\u2019t\u00a0do\u00a0and how it supports specific learning\u00a0objectives.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Over time,\u00a0Kortext IQ will\u00a0offer self\u2011service tools that let academics select from multiple LLMs and shape AI\u2011powered learning experiences just as they curate course materials today &#8211; keeping educators at the centre while giving students reliable, high\u2011quality, pedagogically aligned AI support.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\"><br \/><\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>Describe Kortext and Microsoft\u2019s approach to rapid AI innovation.<\/h3>\n<p><span data-contrast=\"auto\">The rapid evolution of generative AI\u00a0has fundamentally shaped how we designed Kortext IQ. AI is advancing faster than any\u00a0previous\u00a0technology shift and that pace has influenced both our product philosophy and how we build and iterate.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019ve\u00a0reengineered our development lifecycle to integrate new LLM capabilities quickly and safely, supported by rapid iteration, continuous\u00a0updates\u00a0and AI\u2011enabled internal workflows.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our partnership with Microsoft is critical here. Their investment in\u00a0Microsoft\u00a0Fabric and\u00a0Azure AI\u00a0Foundry\u00a0means much of the heavy lifting &#8211; research, vetting, and scalable plumbing &#8211; is already in place, allowing\u00a0us to focus on the \u201clast mile\u201d: applying proven AI capabilities directly to student and academic experiences in higher education.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This fast\u2011moving landscape also shapes how we work with institutions. Through pilots, real\u2011world\u00a0feedback\u00a0and\u00a0ongoing\u00a0onboarding\u00a0projects, we enable AI adoption in a controlled,\u00a0trusted\u00a0and\u00a0equitable\u00a0way.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In a noisy and highly\u00a0dynamic\u00a0market, our focus is on longevity, proven impact in higher education and\u00a0scalability\u00a0&#8211; keeping pace with an evolution\u00a0that\u2019s\u00a0moving at an unprecedented speed.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>How did\u00a0equitable\u00a0access help shape the design of Kortext IQ?<\/h3>\n<p><span data-contrast=\"auto\">Equitable access was a major factor for building an embedded AI assistant rather than relying on external platforms. If institutions want every student to\u00a0benefit\u00a0from AI, the technology\u00a0must\u00a0be affordable,\u00a0scalable\u00a0and deployable across the whole university.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">That means delivering advanced AI within a cost structure that institutions can realistically support.\u00a0By embedding the assistant directly into the learning ecosystem, institutions can adopt AI at a pace and scale that fits their budgets, ensuring all students &#8211; not just those who can pay for external tools &#8211; have access to high\u2011quality AI support.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:225}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3>What gaps in the sector provided the basis for the development of IQ?<\/h3>\n<p><span data-contrast=\"none\">Kortext IQ addresses the critical gap between institutional investment in learning materials and the transformative potential of AI.\u00a0Built on institution\u2011approved content, pedagogical\u00a0context\u00a0and trusted datasets &#8211; not open\u2011internet sources &#8211;\u00a0Kortext IQ\u00a0delivers higher accuracy, stronger\u00a0relevance\u00a0and full transparency.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">The platform gives universities the governance, explainability and control they need to deploy AI safely and at scale. Rather than functioning as an informal student tool, it becomes an enterprise\u2011grade resource that supports both learners and academic staff.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Students gain intuitive, personalised AI support that enhances understanding and boosts confidence. Educators\u00a0benefit\u00a0from advanced analytics, content management\u00a0capabilities\u00a0and\u00a0governance features\u00a0that strengthen curriculum\u00a0curation, guide\u00a0inquiry\u00a0and support assessment.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">This dual approach creates a more collaborative learning ecosystem: students receive targeted, high\u2011quality support, while educators gain actionable insights that help refine teaching strategies and\u00a0maintain\u00a0academic integrity.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<div><strong><a href=\"https:\/\/kortext.com\/us\/our-platforms\/iq\/\">Find out more<\/a> about how Kortext IQ is supporting safe, scalable AI in higher education.<\/strong><\/div>\n<p><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Bates, Chief 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