Digital delivers borderless opportunities
June 16, 2021

Marketing

Kortext

Digital delivers borderless opportunities

 

The recent announcement that the University of Cambridge is to offer online courses aimed at professionals worldwide wanting to upskill illustrates the opportunities that are opening up for universities and students who have embraced the digital teaching and learning revolution.  

This development was foreseen by former Vice Chancellor University of Edinburgh and digital innovator, Sir Tim O’Shea, who stated: 

After all, what’s to stop a student in Syria from earning a degree from Oxford without leaving their country? Why should universities limit their vision, when they can run digital learning exchanges with other institutions around the world, and bring new ideas and experiences to their own students? I’m excited to see how we adapt as a sector to that new world. 

Digital allows universities to be borderless; It enables them to leverage their brand and grow reach way beyond traditional geographical constraints. 
According to the OfS in November 2020, 93 per cent of undergraduates were receiving all or mostly, digital teaching and learning, and this was similar for postgraduate students at 89 per cent.  

Digital teaching and learning is not new, but this is the first time it has been used so extensively and at such scale. What was thought would take years has been done in a matter of weeks and, in some cases, days. The key now, is to not turn back the clock but to embrace what has been achieved and use this experience as a foundation for the better use of digital teaching and learning in the longer term.  

At Kortext, we have millions of students accessing eTextbooks and digital learning content via our platform from 206 nations around the world; 11 more than there are members of the United Nations!  

From access data, we can see when and how often students engage with content which is vital to the success of digital learning, enabling personalised support to be delivered in real time to both maintain motivation and ensure lessons inspire. It’s this combination of better technology and data, with talented and passionate people, that will make organisations excel.  

Kortext has a vision for a more integrated and connected world of education which is driven through partnership!  

At a recent Kortext seminar, then Vice Chancellor University of Exeter, Sir Steve Smith, reflecting on institutions initial responses to the pandemic said:  

The road ahead is not the same road we’ve travelled down… the future isn’t going to be like the past. Delivery will be much more EdTech based. Partnership is the way forward. In everything I’ve seen in the last year, we’ll get through this by working together – turning to other partners who are better at providing things than we are.

It’s that notion that different skills are needed, and they’re not skills that a traditional university has solely; it’s swallowing academic pride and finding trusted partners. The key point is that it’s got to be linked to a national framework to ensure best practice and value.

Research indicates* that students crave an integrated experience – digital natives they may be, but their everyday digital platforms are intuitive and don’t come with instruction manuals!  

Our data illustrates that VLE access to Kortext delivers 60 per cent longer study time, a much greater number of personal annotations and increased collaboration with peers. 

This illustrates that to be a success digitally, the experience needs to be intuitive and integrated, even more so when students are online only and have no opportunity for face-to-face support!

Seamless integration and effective study and collaboration tools will drive improved satisfaction!

The future is bright for the university sector. Digital teaching and learning platforms will facilitate international university brand leverage and the development of a borderless proposition.  

NSS scores will increase as students appreciate the integrated digital experience their university delivers, but to achieve this, partnerships need to be developed and barriers broken down if universities are going to inspire the next generation of difference makers to reach their full potential!    

*Wonkhe / Pearson  

**Jisc 

Related posts

Hand pointing towards arrows
Aug 06 2024

Kortext Open Resources Collection: a year in review

Read this blog exploring how the ever-growing collection of open access...
Student in yellow jumper
Jul 09 2024

Five ways Kortext supports accessible learning

Discover how Kortext is transforming digital learning for all students...
laptop showing kortext
Jun 28 2024

Kortext’s pricing and library support explained

Kortext offers transparent, flexible pricing tailored to your institution’s...
man using laptop
Jun 27 2024

Kortext’s eTextbook and eBook licence models

Did you know that we’re not just 1:1 eTextbook supplier? Kortext offers...
Anna França - Head of Collections and Archives at Edge Hill University,
Jun 18 2024

Connecting with the community: Edge Hill University Library

Read what Anna França, Head of Collections and Archives at Edge Hill...
Jun 05 2024

Celebrate Pride with diverse reading – for free!

For Pride Month, we’ve compiled our top ten non-fiction books from...
Leading the future of executive MBA education - Peter Rogers
May 22 2024

Leading the future of executive MBA education

Read our blog with Prof. Peter Rodgers from the University of Southampton...
Andrew Bates image
May 17 2024

From classroom to boardroom: harnessing AI in MBA education

Read our interview with Andrew Bates, Chief Product Officer, for an exclusive...
Mar 08 2024

World Book Day: Top 5 reads recommended by students

Compilation of recommended reads by students in celebration of World Book Day...
A human and an AI-generated hologram
Feb 28 2024

Addressing socioeconomic disparities in AI education access

A digital divide in students’ use of generative AI tools may be...